In this week’s podcast, I (Rob) sat down with the brilliantly talented Ben Sinclair, the creative force behind Protect the Wild’s stunning viral animations over the past few years. Across 45 minutes, we dive into everything from the ethics of AI and anthropomorphism, to how storytelling and entertainment can carry powerful messages. We also reflect on the lessons learned, why these animations have struck such a chord, what projects are still to come, and our ambitious plans for 2026.
It is also the perfect moment to mention that this Monday we will be releasing our brand-new animated film on cubbing (fox cub hunting). Crafted by Ben and his team at Fire Lily Studio, it is a hard-hitting stop-motion piece that we are incredibly proud of, and it lands just as we enter the crucial final weeks of the public consultation on hunting with hounds.
A huge thank you to Ben for his dedication and long-standing collaboration with Protect the Wild. I really hope you enjoy this conversation as much as we did recording it, and I would love to hear your thoughts in the comments below.
As always you can listen by clicking the play button above or you can head over to Spotify or Apple Podcasts to listen to our chat in full :)
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We do everything we legally can to fight for British wildlife. From undercover investigations, animations, journalism, report writing, equipment and mental health support for activists, protests, pressure campaigning..
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